India’s premier cinema chain, PVRInox, which holds a significant share of approximately 35 percent in the Hindi feature film market, has decided to dedicate 60 percent of its screening capacity to the much-anticipated film “Singham Again” during the festive Diwali season of 2024. This strategic decision reflects the high expectations and demand from audiences nationwide, eager to watch the latest installment in the popular “Singham” franchise.

The move by PVRInox to allocate such a substantial portion of its screens to “Singham Again” highlights the film’s massive appeal and the confidence the exhibitor has in its potential to draw large crowds. The decision is based on extensive market research and audience interest, which suggest that the film will be a major draw during one of the busiest movie-going periods in India.

“Singham Again” is expected to benefit significantly from this strategy, as Diwali is known for being a lucrative time for new releases, with families and individuals flocking to cinemas to celebrate the holiday with new cinematic experiences. By capitalizing on this festive spirit, PVRInox aims to maximize its viewership and revenue, further cementing its status as a leader in the Indian cinema exhibition industry.