Business Details

Anjappar Chettinad Restaurant, established in 1964 in Chennai, Tamil Nadu, is a renowned chain specializing in authentic Chettinad cuisine. With over 70 locations across India and several countries worldwide, Anjappar offers a diverse menu that highlights the rich flavors of South Indian culinary traditions.

Offered Products:

• Chettinad Specialties: Signature dishes like Chettinad Chicken Curry, Mutton Sukka, and Fish Curry.
• South Indian Favorites: Dosas, Idlis, Vadas, and a variety of rice preparations.
• Beverages: Traditional drinks such as buttermilk, filter coffee, and fresh juices.

Features of Offered Products:

• Authentic Taste: Prepared using traditional Chettinad recipes and spices.
• High-Quality Ingredients: Sourced from trusted suppliers to ensure freshness.
• Consistent Quality: Standardized preparation methods across all outlets.
• Diverse Menu: Catering to a wide range of customer preferences.

Conditions for Franchise Partnership:

• Location: A suitable commercial space in a high-footfall area.
• Financial Capability: Ability to invest and sustain the franchise operations.
• Experience: Background in the food and beverage industry is advantageous.

Eligibility Criteria:

• Business Acumen: Strong management and operational skills.
• Commitment: Dedication to upholding Anjappar’s brand values and standards.

Benefits for Franchisees:

• Exclusive Rights: Operate Anjappar outlets in designated areas.
• Profit Margins: Approximately 95% revenue share for franchisees.
• Training and Support: Comprehensive training programs and ongoing assistance.
• Operational Tools: Access to proprietary recipes and business management software.
• Marketing Support: National and regional promotional activities.

Company USPs:

• Established Brand: Over 50 years in the industry with a loyal customer base.
• Ethical Practices: Transparent and fair business dealings.
• Competitive Pricing: Offering quality food at reasonable prices.
• Comprehensive Training: Detailed programs for franchisees and staff.
• Robust Supply Chain: Efficient logistics ensuring timely delivery of ingredients.

By partnering with Anjappar, you become part of a legacy committed to delivering exceptional South Indian dining experiences. The franchise model is designed to provide the support and resources necessary for a successful and profitable venture.

For more information on franchise opportunities, please contact Anjappar’s franchise development team.

FAQs:

1. What is the initial investment required to open an Anjappar franchise?

The initial investment includes a franchise fee of ₹2 lakh and an infrastructure investment ranging from ₹10 lakh to ₹20 lakh.

2. What is the minimum space requirement for an Anjappar franchise?

A minimum of 1,000 square feet is required for the outlet.

3. Is prior experience in the food industry necessary to become a franchisee?

While prior experience is advantageous, it is not mandatory. Strong business acumen and a commitment to quality are essential.

4. What support does Anjappar provide to its franchisees?

Anjappar offers comprehensive training, operational support, marketing assistance, and access to proprietary recipes and business management software.

5. How long does it take to set up an Anjappar franchise?

The business setup time is typically 1 to 2 months, depending on the location and readiness of the outlet.